The written word is making a comeback!For years we have been told the world is becoming more “visual”. That everyone has a shorter attention span. That a picture “speaks a thousand words”. But look at social media. Blogs. Tweets. Reader’s comments. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There’s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging…and irresistibly persuasive.